the bhukkad story
The Bhukkad Cafe was launched in Dubai in early 2018 & upon launch, changed the face of the Indian Street Food landscape in the UAE. Being the first to market with its unique concept of food, decor & nostalgia, The Bhukkad Cafe quickly found itself amidst media attention, getting covered by tabloids, radio channels, food bloggers & major influencers in the city.
Quoted by an industry veteran, one had not seen such a grand opening of a restaurant in recent times. The restaurant was flooded at all times, where tables were full, customers continued to order vehemently from the never-seen-before menu & a long queue for over an hour persisted on weekends.
The Bhukkad Cafe is the brainchild of two young serial entrepreneurs, with other lines of businesses but with a deep passion for food & India. The Bhukkad Cafe screams of nostalgia on every page of the menu, where each dish has a special significance & has been inspired from busy streets of India. The walls are framed with nostalgic wall art, the upholstery on the seating is printed with elements of India.
With such a unique concept, the management now wants to grow The Bhukkad Cafe in different countries & continents, keeping its blueprint intact, because The Bhukkad Cafe is not just a restaurant, it is a legacy.
the bhukkad brains
The Bhukkad Cafe is solely owned & operated by two young serial entrepreneurs, Parth Kapur & Reshmi Mukherjee, originally hailing from Mumbai, but settled in Dubai for over ten years. Both owners are engineers by education, marketers by profession & serial entrepreneurs by passion.
After completing their engineering from one of the premier institutes of India, BITS Pilani, they worked in the UAE retail market with different organizations for two years, before joining hands to launch their first business, an all service marketing firm in the UAE, which has been operational & very successful in the region over the past decade.
After a strong footing in the market, with heavy knowledge of brand building & marketing & a sound know-how of retail, they launched The Bhukkad Cafe in 2018 - and as they say, it has been history since then.
Future Franchise owners stand to gain extensively from the management of The Bhukkad Cafe - Their brand building know-how coupled with unique marketing ideas, their in-house design capabilities to set forth unmatched uniqueness, and most importantly, their vision to grow the brand & continuously invest in the research and development of new products & ideas.
the bhukkad ambience
Possibly the most unique aspect of The Bhukkad Cafe is its ambience - And the reason for its uniqueness & unmatched ethos is the originality of all prints & designs in the premises. The interior decor & the curation of furniture, prints, serveware & aesthetics has been completed in-house. All future franchise owners also get to ensure a unique design for their outlet, curated for the region, that ensures a vibrant & rich ambience at every outlet.
The wallpapers scream of colour, vibrancy & quirk. The furniture is custom-built to provide a unique look & feel, utilizing desi elements, such as hand pumps, milk cartons & drums, coloured & polished off to merge nostalgia with modern aesthetics. The walls of The Bhukkad Cafe have been photographed millions of times for its uniqueness & quirk by its patrons.
The relaxed, cozy atmosphere along with tongue-in-cheek placements of wall art is the key Bhukkad Ambience that customers fall in love with.
the bhukkad food
The Bhukkad Cafe is inspired by the Street Food of India, and while most similar restaurants only concentrate on a few popular cities & its cuisine, The Bhukkad Cafe menu was drawn after over a year of research, scouting small towns & cities, tasting local cuisines & finding out what most people eat on the streets of India on a daily basis. While the menu is quite expansive, the management continues with its research & development, curating new dishes on the menu from time to time, keeping its stride with the latest trends & innovations in the street food scene in India.
The menu represents Mumbai with Chowpatty Wali Pav Bhaji & Mithibai Grilled Sandwich, amongst other unique creations. The menu represents the Iranian community of India with Bun Maska & Chai and Keema Pav. The menu is curated with Chau Mean & Kolkata Chilli Chicken - staple street dishes of Kolkata. The menu also includes Chandni Chowk Tikki Chaat & Fateh ki Kachori - bringing nostalgia from thousands of miles away right to your plate.
The food is the most important part of The Bhukkad Legacy - Using fresh ingredients with no preservatives, using recipes passed down by great-grandmothers & styling the very old world classic dishes in the most quirkiest, modern way is The Bhukkad USP.
All dishes are served all day long, and are designed in a way that they can be enjoyed at any time of the day. The cafe format of the restaurant ensures no lean times as opposed to traditional restaurants & is a key USP for all future franchise owners.
the bhukkad community
The Bhukkad Cafe is not just a restaurant, it is also a community: a community filled with music, finance, art and entrepreneurship enthusiasts. From Poetry Nights, Live Jams, Art Exhibits, Stand Up Comedy, Month-long Courses, Masterclasses and more, The Bhukkad Cafe aims to bring together like-minded people hungry for growth, and hopes to empower and raise strong, inspired and informed bhukkads.
look what we’ve been upto!
